FAQ’s

Marketing Guidebook  FAQ’s

Click on the question below to see the answer on the page.

What formats are offered/Is it available over the Internet?

The online version offers powerful search capabilities and allows you to export contact information directly into Microsoft Excel™. It is available as a 12-month subscription. Annual subscriptions will be valid for 12 months from the date of activation.  The PDF files are yours to keep once you subscribe to the Online system. Print all files or download to your computer.

Why is the Marketing Guidebook no longer available in a book format?

While both the print and online versions contain all the vital facts, the online version offers speed, convenience and functionality that the print format cannot match. The online version also allows you to export contact information directly into Microsoft ExcelTM and most importantly is updated on a daily basis. In lieu of a printed hard copy, we now offer the Marketing Guidebook in searchable, downloadable PDF files formatted like the previously printed directory.

What criteria are needed to be included in the Marketing Guidebook?

We adhere to strict criteria when evaluating companies for inclusion into the Marketing Guidebook. In order to be eligible for inclusion, companies must meet at least one of the following criteria:

  • Chains in the U.S. must operate two or more stores and generate $10 million or more in annual retail sales
  • Wholesalers must supply supermarkets collectively generating at least $10 million in annual retail sales

The Marketing Guidebook includes the following store and supplier types:

  • Supermarkets
  • Wholesale Clubs
  • Supercenters
  • Non-Food Distributors
  • Candy, Tobacco and Media Distributors
  • Specialty Wholesalers
  • Leading Drug Store Chains
  • Leading Dollar Store Chains
  • Leading Mass Merchandisers
  • Leading Category Killers

Does the Marketing Guidebook give me the address of each store?

No, the Marketing Guidebook presents the market from a company headquarters and division point of view.

How up-to-date is the information/Do I really need to purchase every year?

Data within the Marketing Guidebook is updated on a daily basis by our staff of Research Editors and call center professionals through direct company contact, trade journals and other sources. If you wish to continue having access to the most current information in the industry, renewing your Online subscription is mandatory to stay ahead of the game and ensure that no time is wasted in your sales and marketing efforts.

Do you offer a demo?

Yes, we offer a FREE demo of the Online system.  While it limits you to only 20 company profiles, it is fully functional with all available search criteria options and is formatted exactly like the full Online system. Click here to access the demo.

Directory of Convenience Stores FAQ’s

Click on the questions below to see the answer on the page.

What formats are offered/Is it available over the Internet?

The online version offers powerful search capabilities and allows you to export contact information directly into Microsoft Excel™. It is available as a 12-month subscription. Annual subscriptions will be valid for 12 months from the date of activation. The PDF file is yours to keep once you subscribe to the Online system. Print the entire file or download to your computer.

Why is the Directory of Convenience Stores no longer available in book format?

While both the print and online versions contain all the vital facts, the online version offers speed, convenience and functionality that the print format cannot match. The online version also allows you to export contact information directly into Microsoft Excel™ and most importantly is updated on a daily basis. In lieu of a printed hard copy, we now offer the Directory of Convenience Stores in a searchable, downloadable PDF file formatted like the previously printed directory.

What criteria are needed to be included in the Directory of Convenience Stores/What defines a convenience store?

The Directory of Convenience Stores includes any convenience store that operates two or more convenience store locations in the U.S., Canada and Puerto Rico. These cannot include gas-only locations, although these locations will be noted. A convenience store includes small format stores, between 500 and 3,000+ square feet and 500 and 1,500 SKUs, and meet the following criteria:

  • The store must be operating more than or at least 13 hours a day
  • The store must have at least one checkout
  • The store must carry a limited selection of grocery items including at least two of the following: toilet paper, soap, baby products, pet foods, breakfast cereal, tuna fish, toothpaste, ketchup, and canned goods

Additionally, wholesalers generating a majority of their revenue from supplying convenience stores are also included.

Does the Directory of Convenience Stores give me the address of each store?

No, the Directory of Convenience Stores presents the market from a company headquarters and division point of view.

How is the Directory of Convenience Stores better than other directories?

We can’t speak for anyone else’s research, but we can tell you that the Directory of Convenience Stores has an excellent reputation for accuracy and usefulness. Data within the Directory of Convenience Stores is updated on a daily basis by our staff of Research Editors and call center professionals through direct company contact, trade journals and other sources. We have built our reputation on the high quality of our data and we work hard to maintain that reputation.

Do you offer a demo?

Yes, we offer a FREE demo of the Online system.  While it limits you to only 20 company profiles, it is fully functional with all available search criteria options and is formatted exactly like the full Online system. Click here to access the demo.