EnsembleIQ announced today that it has appointed Jeff Greisch Chief Brand Officer, with responsibility for all aspects of the company’s business-to-business media brands and marketing group. With over thirty years of industry leadership encompassing significant tenures at multiple media companies, he brings a wealth of relevant value to the role.
Mr. Greisch comes to EnsembleIQ from Amos Media, where he led the company’s turnaround using a multifaceted plan focused on portfolio improvement and rationalization, audience development and digital migration. Prior to that, at Reed Elsevier, Mr. Greisch served as president of the company’s Chicago division where he led 35 print, online, direct marketing and research properties. At Capital Cities/ABC, he served as vice president and group publisher for Fairchild Publications’ HFD Group.
At EnsembleIQ, Greisch will take the helm of an extensive portfolio of media and information brands — including Progressive Grocer, Shopper Marketing, MURTEC, Convenience Store News, Store Brands, RIS News, Consumer Goods Technology and Hospitality Technology, among others — that serve a broad spectrum of the North American retail markets, including convenience, grocery, pharmacy, hospitality, store brand/private label and specialty gourmet.
“The addition of Jeff to the EnsembleIQ executive team signals another significant step forward for our growing company,” noted EnsembleIQ President and CEO Peter Hoyt. “We’re confident his considerable skills and experience will help us marshal our information, technology and media resources as we continue to ramp up our capability to help the audiences we serve and their organizations to find success.”
“EnsembleIQ has fantastic industry leading brands in growing and vibrant vertical sectors,” added Mr. Greisch. “I look forward to working with the EnsembleIQ team to further enhance our position as the indispensable media and information partner for our critical markets.”
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VP, Marketing & Communications
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